12/24/2023 0 Comments Einstein platform accoun![]() This 360-degree visibility enables client account teams to be predictive and agile in their response to clients’ changing needs. In 2015, Marketing began sharing contact data from its instance with Manage mySales and fully migrated in 2017, enabling us to see the entire client experience-from prospective client to loyal customer. ![]() In 2011, the Marketing organization consolidated more than 50 different databases into one using for all its contact and campaign management. In addition to our sales account teams, areas of the business taking advantage of Manage mySales include: And these capabilities are easily expanded. Manage mySales has taken the standard features of Salesforce beyond a customer relationship management solution to provide data that is a single source of truth across our core business functions. The model accurately predicts the ability to win an opportunity with 97% accuracy-in less than three seconds. ![]() For example, Einstein Analytics, a product of Salesforce, enabled us to develop indicators, such as our Win Probability Predictor, to help to predict the potential for deal success, and enable sales teams to take strategic actions to increase win probabilities. We aim to empower account teams to move from insights to actions more quickly and intelligently. Now, we are equipping our teams with predictive analytics to help us make better business decisions. Initially, we launched analytic sales capabilities to drive operational efficiencies. We implemented enriched core analytics to make opportunity comparisons against key metrics to see what’s happened, what’s changed and what’s projected in the future. We built a new business management application that provides a comprehensive view of an opportunity and enables online, real-time approval decisions. Laying an application foundation and building comprehensive integration and automation created new opportunities to transform business processes and make previously unattainable insights available to account teams-all of which is now leading to new, post-digital value. To help this large number of users to become familiar with the new solution quickly, we developed extensive training using job aids and videos and social media tools to offer learning tips-giving account teams the right level of support and information they needed, when they needed it. The initial introduction of Manage mySales affected around 30,000 account team users. ![]() Using a new cloud-based infrastructure, the solution has full mobility and can be used anywhere, anytime. Implementation of the “base” Manage mySales solution involved bringing together sales data across numerous applications to streamline, simplify and integrate the sales management processes. Manage mySales is based on the Salesforce platform using standard capabilities with customized enhancements. Here are some of the milestones in developing and launching Manage mySales: Now, with shared access to the same client data, our people can not only benefit from the richer insights of a “single source of the truth” but also enjoy the powerful advantage of being a data-driven organization. Before long, two additional areas of our business-Quality and Ecosystems-also adopted Manage mySales. The solution focused on digitizing how Accenture sells by moving the entire sales process online and improving overall efficiency.Īs the improved integration and automation of Manage mySales began to demonstrate greater efficiencies, the Marketing and Communications (M+C) organization migrated to the new solution to share contact and campaign information-and their use continues to expand. The business knew it needed one solution to better enhance and integrate that journey.Ĭollaborating with our global IT organization, our Global Sales and Pricing Excellence team developed a vision for a new solution known as Manage mySales, based on. Over a period of years, Accenture had accumulated a number disconnected online and offline tools for the various processes involved in any customer journey. A robust cloud-based IT strategy enabled us to introduce a single digital, data-driven platform that rejuvenates how we work with clients and helps us realize better business outcomes. Like all successful businesses, Accenture strives to establish strong, long-lasting relationships with our clients so that we can better serve their needs.
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